My Work

I’ve worked across industries, platforms, and missions—but these are the ones that rise to the top.

Each project here represents not just strong results, but work that moved people, built something lasting, or helped a brand become something bigger than itself.

Reimagining a Health Brand

Three yellow boxes labeled "Finger Prick Test," "Gut Health Test," and "Blood Sugar Sensor" on a yellow background.

Reimagined ZOE’s brand from the ground up—crafting a bold new identity that resonated deeply with our community and set the stage for expansion across new products, markets, and moments.

Giving the ZOE Community a Chance to Become Owners

List of top Crowdcube company raises by number of investors, with Monzo leading at 35,911 investors.

Invited our community to become owners and 12,000+ people said yes—breaking records and redefining what a brand relationship can look like.

Illustration of a man and a woman using smartphones, with Giving Tuesday symbols in speech bubbles above them.

Creating a Day for Giving

What started as a simple idea became a global giving movement. I helped shape the strategy behind #GivingTuesday—mobilizing billions and changing how the world shows up for each other during the holidays.