Empowering mission-driven companies

Communications & brand leadership that creates lasting impact

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Sharon Feder headshot  2024 image
#GivingTuesday logo
Rachael Ray logo
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ABOUT SHARON FEDER

Hi, I'm Sharon.

Over the last four years, I’ve helped build ZOE, a global science and nutrition company on a mission to improve the health of millions. From shaping an iconic brand to launching ZOE in the UK, I’ve focused on making cutting-edge research and technology accessible—empowering people to understand their bodies and eat with confidence so they can feel their best. Just as importantly, I’ve worked to build a company culture that’s as innovative, inclusive, and purpose-driven as our mission, fostering a team that’s deeply connected to the impact of our work.

Throughout my career, I’ve built mission-driven brands at the intersection of content, community, and impact. As one of Mashable’s first employees, I helped grow the company from a scrappy startup into a global media brand—leading Editorial, Community, and People teams, launching The Social Good Summit with 92Y and the UN Foundation, and ultimately serving as COO.

While at Mashable, I joined a small group of industry leaders to create #GivingTuesday, a simple yet powerful idea: a day dedicated to giving back. We built a global movement that has since mobilized billions for good.

That passion for storytelling, brand-building, and social impact led me to Rachael Ray’s team, where I relaunched Rachael Ray Digital, worked on philanthropic initiatives supporting animal rescue, and helped expand her media and consumer businesses (all while finally learning how to cook—thanks, Rach!).

I later joined The Muse as Chief Content Officer, leading editorial and creative strategy to help millions of job seekers connect with companies in more meaningful ways.

No matter the industry, my focus is the same: building brands with purpose—and creating cultures where big ideas thrive and teams are inspired to make a lasting impact.

TESTIMONIALS

"Sharon is an exceptional strategist and operator. Her leadership of Mashable’s Editorial, Community, and People functions was critical to its early success. She gets my highest recommendation."

Pete Cashmore

Founder & former CEO, Mashable

"Sharon brings a creativity and charisma to any interaction that’s striking. When it comes to content strategy and looking at the digital landscape, Sharon has this ability to zoom out, and really pull together a unified vision... She’s a caring and thoughtful leader, who inspires others and leads with heart."

Alexandra Cavoulacos

Co-Founder & former President, The Muse